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Karriem Muhammad


Common Marketing Mistakes

As a business owner or director of a department, marketing efforts are crucial for connecting with your target audience and getting a strong ROIs. With small businesses, a wrong step in a marketing initiative can negatively impact your business with major...

How to Find Your Target Audience

It does not matter what field or industry you work in if you are selling a product or service to a consumer, it is dire to have a firm grasp on who your target audience is and what they want. Your demographic of people who are willing to use your product or service...


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