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Common Marketing Mistakes

Common Marketing Mistakes

As a business owner or director of a department, marketing efforts are crucial for connecting with your target audience and getting a strong ROIs. With small businesses, a wrong step in a marketing initiative can negatively impact your business with major...
How to Find Your Target Audience

How to Find Your Target Audience

It does not matter what field or industry you work in if you are selling a product or service to a consumer, it is dire to have a firm grasp on who your target audience is and what they want. Your demographic of people who are willing to use your product or service...

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